Archive - Oh, That's Good

WHAT MERIT'S BRAND STRATEGY & CREATIVE GETS RIGHT

My opinion as a professional brand creative + copywriter, plus my fail-proof eye makeup routine I've been doing since high school for personal reasons

May 28 •

WEARING SUNGLASSES INSIDE FOR EFFECT

Electrolyte and toothpaste conspiracies, plus a big update

May 21 •

February 2025

ISSUE 32: DIE YOUNG

The Substance and the Bryan Johnson documentary back-to-back.

Feb 12 •

ISSUE 31: THE COMMERCIAL BOWL

My take on the $$ ads interrupted by the football game

Feb 10 •

January 2025

ISSUE 30: ARE IDEAS FREE?

Still thinking about sweetgreen's merch theft & if any ideas are original now.

Jan 22 •

ISSUE 29: BANANA BREAD IN A CLIMATE CRISIS

Fleeing Los Angeles, packing a go-bag, and a new era for Oh, That's Good

Jan 19 •

December 2024

ISSUE 28: ALL SIGNS POINT TO MARTHA

What do the United States, Martha Stewart, and Wicked have in common?

Dec 3, 2024 •

August 2024

ISSUE 27: DISPATCH FROM A PLANE

A documentary of my flight across the Atlantic, plus some stuff I've been meaning to tell you.

Aug 15, 2024 •

June 2024

ISSUE 26: SWAMP ASS IN LILLY PULITZER - A PALM BEACH TRAVEL GUIDE

Yeah, we liked Palm Royale that much.

Jun 15, 2024 •

May 2024

ISSUE 25: WHAT I ACTUALLY BUY AT EREWHON

Groundbreaking journalism.

May 17, 2024 •

April 2024

ISSUE 24: A CULTY PYRAMID SCHEME TRIED TO RECRUIT ME

Here's the full story.

Apr 24, 2024 •

ISSUE 23: BEING SEEN IN THE CONTENT ECONOMY

Something I'm considering.

Apr 10, 2024 •

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